The Pieces Of Jamaica launch in Toronto was outstanding! Thank you to all who stopped by and shared this moment with us!

Authenticity is everything to David Muir.

The Sunrise-based photographer's first book "Pieces of Jamaica: The Real Rock Edition" (Words2Print Media Group, $45) is all about getting to the "realness" of the island nation.

"I wanted it to be a documentation of Jamaica for everyone to enjoy," said Muir. "People walking down the street. People in the marketplace. Every picture is candid. I did that by integrating myself into the community and waiting for the moment to happen. I would spend three or four hours in one place."

The book will get an official launch Friday. September 14 at Sheraton Suites Plantation from 5 to 8:30 p.m.

Photographer David I. Muir discovered during the AEI course that developing his brand is job one. Even though he was busy promoting his new photography book called Pieces of Jamaica, a passion for the native-born Jamaican that is years in the making, Muir says going through the program was time well-spent. He learned about putting together a business plan, received tips on nontraditional funding sources and plans to apply for some grants. But mostly he learned to think of his art as a business.

I wait and I wait. It is incredible how long everything takes in the book business. While I have lost all patience, I remain cool. I am cool because they sent me the book.
I've seen and touched and connected with the book. Even though it is mine, I am confident enough that everyone will agree with me that it IS beautiful.

I am proud that this product bears my name.

Bless

Check out the July, 2012 issue of YOUR MONEY eZine for the feature on Pieces Of Jamaica. Click HERE to read online.