Authenticity is everything to David Muir.
The Sunrise-based photographer's first book "Pieces of Jamaica: The Real Rock Edition" (Words2Print Media Group, $45) is all about getting to the "realness" of the island nation.
"I wanted it to be a documentation of Jamaica for everyone to enjoy," said Muir. "People walking down the street. People in the marketplace. Every picture is candid. I did that by integrating myself into the community and waiting for the moment to happen. I would spend three or four hours in one place."
The book will get an official launch Friday. September 14 at Sheraton Suites Plantation from 5 to 8:30 p.m.